White Paper & Case Studies
The whitepapers section features a comprehensive list of technical aaum analytics whitepapers, covering topics such as social media, travel, retail and many more. These whitepapers have been authored by the aaum Team, independent analysts. This page will be regularly updated with new and updated whitepapers and reports. Check back regularly for new content.
E tail - White Paper
The E-tail market in its growing stage, is emerging as one of the largest sectors in the world economy. E-Tail players have shown tremendous growth and attracted some big investors like Tiger Global, Morgan Stanley, and Soft bank. E-tailers distinguish themselves in providing innovative service offerings like one-day delivery, 30-day replacement warranty, cash on delivery (CoD), cashback offers, mobile wallets etc.
DownloadContact Centre - White Paper
A Contact Centre has its magnitude in upholding the customer life time value by looking after the key determinants like customer acquisition, customer retention and customer margin to foster a business to outshine in the industry like insurance, logistics, health care, travel and ticketing, banking, financials, research and analysis, mortgage, telecom, HR and recruiting. A healthy Contact Centre must conserve excellent hardware and software solutions, quality assurance/success metrics, call statistics, customer implementation and eminent, fluent, proficient Contact Centre agents.
DownloadAnalytics for a major travel agency - Case Study
The airline industry in India can be best described as one of the fast growing and the most turbulent industry. Large and growing middle class population, favorable demographics, rapid economic growth, higher disposable incomes, rising aspirations of the middle class, and overall low penetration levels promises huge growth potential from this sector. With increase in air travel, travel related service industry which provides ticket booking services on online or offline mode, forex services, corporate travel management are also booming.
DownloadAdvanced analytics to a major bus ticketing company \96 Case Study
Bus travel these days, is gaining popularity as the most preferred mode of travel with better roads,comfortable buses, high flight rates and ease of access to tickets. Proliferation of internet, rising income, online bus ticket search and booking, growth in low cost carriers, have further added to the growth of online travel market in India.
DownloadEvaluation National Rural Employment Guarantee Act - Case Study
National Rural Employment Guarantee Act (NREGA) under the 'Ministry of Rural Development' strives for the enhancement of rural livelihood by providing at least one hundred days of guaranteed wage employment in every financial year to every household whose adult members volunteer to do unskilled manual work.
DownloadOur involvement with a leading rural bank that enabled sustainable and actionable analytics - Case Study
Our client is a foucsed initiative to provide financial instruments to the underprivileged in rural India. Aaum collaborated with our client to build a comprehensive business intelligence platform that would enable advance analytics and reporting to aid its business.
DownloadPerformance evaluation of District Central Co-operative banks - Case Study
The Cooperative Credit Structure in our country has two sepaate structures. The short term credit structure and the long term credit structure. The short term credit structure consists of the Primary Agrictural Credit Societies (PACS) at the base level, which are affiliated at the district level into the District Central Cooperative Bank (DCCBs) and further into the State Cooperative Bank (SCB) at the State Level.
DownloadPrincipal component analysis to devise asset based proxy indicator for a leading SMS based job search business
The income and expense variables in the surveys will normally show a relatively high proportion of missing values due to non-response, substantially reducing the number of the valid cases in multivariate statistical analyses that include the income variable. Such a loss on a key predictor variables is serious as it means that all substantive analysis is deprived of many cases that would otherwise be available for analysis.
DownloadAaum's "Analytical Process Modeling" (APM) for Retail
Retail is an industry that is in a constant state of change. Competition, multiple product offerings, changing customer requirements, various selling mechanisms and consumer complexity are typical characteristics of this envirnoment that demands a dynamic and constant state of change in the retail arena.
DownloadCredit Scoring - White Paper
Credit Scoring is based on consumer specific information which aids lenders and other organizations to make qualitative decisions. The benefits of credit scoring helps the credit institutes to make qualified decisions on the customer's present/future credit requirements. This is illustrated with TransUnion's Credit Score report.
DownloadWorriless with wireless - An intresting trend in rural India
Rural-Urban disparities in India have for long been a major concern for policy makers. Disparities can be seen in both economic and social spheres of human life. Ineqalities in income, lack of employment oppotunities, lack of infrastructure and civic amenities, inadequate access to education, healthcare and other basic services are some of the major areas where rural areas lag behind.
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A few case studies from our projects.
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